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Tue, 28 Nov


Virtual event

Founder-led sales 101

Most early stage founders I speak to lack critical sales skills. These skills are essential for founders to gain early adopters, traction then later sell the vision to employees and investors.

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Founder-led sales 101
Founder-led sales 101

Time & Location

28 Nov 2023, 18:30 GMT – 29 Nov 2023, 20:30 GMT

Virtual event

About the event

Greg Mccallum, founder & CEO of ThinkWork, shall be hosting this non-sales founder upskill workshop.

As well as founding/co-founding several companies, experience as Sales lead and CCO in Startups, Greg has always remained on the frontline with over 15 years in B2B & B2C sales experience and has worked with over 200 founders as a commercial advisor and sales consultant. 

Relevant to founders in the following stages:

  1. Ideation
  2.  Building
  3. Looking for traction
  4. Early Launch
  5. Growth

This workshop will cover the following over 2-hours from 10:00 GMT:

  • Setting up rev ops basics
  • Sales tech stacks/best practice
  • Intro to sales theory
  • Community-led sales and product-led sales
  • social selling, intro to sales psychology
  • B2B Outbound best practice for Early adopters/beta users
  • Application to fundraising activities
  • First rev gen customers/users
  • Intro to Enterprise accounts/key accounts. (Including cadence, researching, sales copywriting, cold calling, content marketing strategies etc)
  • Hiring your first sales rep and lots more!

Led by 3x marketing leader, 4 x sales leader, 3 x CCO, 4 x Founder/CEO.

Trustpilot reviews here:


  • Premium Ticket

    Get all resources emailed to you after the workshop including the full deck used.

    +£1.50 service fee
    Sale ended
  • Standard ticket

    +£1.00 service fee
    Sale ended



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