FRACTIONAL CCO / CRO SERVICE
I fix what's capping your revenue.
I embed as your fractional commercial exec, diagnose what's actually holding revenue back, and fix it from inside the business.
Greg Mccallum
FRACTIONAL CCO / CRO
15+ yrs
$1B+
Now
CCO / CRO, scaling global organisations
Revenue scaled across organisations
Advising tl;dv, NovaSquare, Zonder, building Peer
Most recent engagement: +32% revenue / 2× team / 46→98% to target
THE QUESTIONS THAT DECIDE WHETHER YOU SCALE
A head of sales fixes the quarter.
A fractional commercial exec fixes whether you compound.
These are the conversations we're brought in for — structural, not tactical. The kind a board asks about, and most founders can't answer alone.
The revenue ceiling
You've plateaued at a number and adding headcount isn't moving it. That's almost never an effort problem — it's structural, and it's diagnosable.
The founder bottleneck
Should you still own revenue, or build the commercial layer beneath you? Most founders get the timing wrong in both directions.
Motion conflict
Self-serve and enterprise pulling against each other. Whether to run both — and how, without breaking either one.
Efficient growth
The market stopped rewarding growth-at-all-costs. Your board now measures capital efficiency — and the go-to-market has to follow.
ENGAGEMENTS
Three ways to bring me in.
Scoped to your stage and the decision in front of you. Every engagement is hands-on — I work inside the business, not adjacent to it.